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As part of the Marketing Communications mix, Public Relations plays
a key role in making sure that the market knows about your organisation
and is well-disposed towards it.
Forming a clear view of the kind of image that you want the market
to have of your organisation is an essential first step in any well-structured
programme of PR activities - and from this we develop the essential
message that needs to be put across in all communications.
To ensure cost-effective use of resources, the target audience must
be clearly defined and research carried out to determine the best
way to reach that audience.
During the past four years, Kingswood Public Relations has successfully
undertaken a range of Media Relations assignments - both in UK and
throughout EMEA -for a wide range of high-tech companies.
The company has a broad view of Marketing Communications that is
not restricted to Press Relations and therefore it is able to view
and manage the press activity in its proper context.
Press Relations, promoting Business-to-Business transactions, is
its core activity, based on 25 years experience in the electronics
industry.
The company has good media contacts and a background of working
in journalism that enables it to understand the needs and language
of the media and to get the best possible results for its clients.
Kingswood Marketing also benefits from a Strategic Alliance with Companycare Communications.
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